Mammassis: Multi-Source Research on Pharmaceutical Industry

In the Strategy Research Colloquium series, Constantinos S. Mammassis gave a talk on "Conducting Multi-Source Scientific Research". Mammassis is from the Department of Business Administration, University of Patras, Greece.

In his presentation, Mammassis discussed the difficulties related to managing huge amount of data. He gave an outline on how to conduct innovation research in the context of pharmaceutical industry where such data is available. Problems in creating multisource databases include data losses due to data transfornmation and availability, long discovery periods that span through several years and computational issues.